The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics

The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics


---- Winner of the Goldsmith ebook Prize.

In 1934, citizens hoping to show the tide of the good melancholy sponsored an not going candidate for governor of California: Upton Sinclair, muckraking writer of "The Jungle" and lifetime socialist. Amazingly, Sinclair swept the Democratic basic, major a mass circulate known as EPIC (End Poverty in California). greater than 1000 EPIC chapters shaped, very similar to Occupy Wall highway websites popped up in 2011.

Alarmed, Sinclair’s rivals introduced an unparalleled public family blitzkrieg to discredit him. the end result was once not anything below a revolution in American politics, and with it, the period of the “spin healthcare professional” was once born. the long-lasting Hollywood manufacturer Irving Thalberg created the 1st "attack advertisements" for the monitor, the precursor of latest television travesties. Hollywood took its first all-out plunge into politics and cash began to play the track in our political process.

In a riveting, blow-by-blow narrative that includes the likes of Franklin D. Roosevelt, Louis B. Mayer, H. L. Mencken, William Randolph Hearst, Will Rogers, Katharine Hepburn, and a who is Who of political, literary and leisure stars, Greg Mitchell brings to existence the outrageous crusade that ceaselessly reworked the electoral process.

A finalist for the l. a. instances booklet Award, it served because the foundation for one episode within the award-winning PBS documentary "The nice Depression"

“Sizzling, rambunctiously useful.” —Los Angeles Times

“Fascinating….a vigorous, anecdote-filled history.” —The long island occasions ebook Review

“To learn The crusade of the Century is to appreciate how the enterprise of electing officers started to get so colossally out of hand.” —Newsweek

“America witnessed a reworking adventure, as Greg Mitchell makes transparent in his shiny chronicle.” —Wall highway Journal

“There are classes to be realized herein. Politicians discovered them in the past, to the overall detriment. maybe now Mitchell will help the remainder of us examine them.” —Washington publish booklet World

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